PPC Management

“Pay Per Click doesn’t have to be expensive, and it doesn’t have to be complicated”.

Clever Devil can help you setup your campaign to squeeze every last drop out of your marketing budget. And we use a strategic technique, known to only a few expert marketers, to dramatically reduce your click costs (some of our clients slashed more than 50% from the budgets, while keeping the same ads and positioning…..).

Heres how we do it:

  • Discover Profitable Keyword Phrases – We mine long tail keyword phrases. These keywords are generally not bid on because they are relatively low volume. While this is true, these keywords very profitable.
  • Split Test Ad Copy – We constantly split test your Ads to find the best combination of your ads that will increase the number of visitors who click through to your site. This is a constant process that allows us to maximise your campaign’s effectiveness
  • Beat Quality Score Rules – Google quality score rules can be complicated. Using the Adwords wizard is a sure way to pay WAY too much for click costs, and generally screw up your campaign. Through the use of scientifically proven methods, we can test and track which ads work, and where they work. Also, the difference between the search and content network is vast, and so are the implications to your business. The differences in the two networks ranges from the quality of the traffic, through to the levels of conversions.
  • Conversion Tracking – Adwords is a science….not an art. Conversion tracking allows us to understand that science and apply it to your Pay Per Click campaign, taking away the “hit and miss” syndrome.
  • We study the Competition – Understanding your competition’s strategy can hugely benefit your campaign. We study your competitors keyword lists, their ad strategy, and their ad placements. By understanding these pieces of information, we are able to decide which rival keywords to use, how much to bid per click, and where to run our ads in relation to the competition. Note: many business compete head to head with large companies unknowingly, flushing $$ down the drain.
  • A/B and Multivariate Split Testing of Your Landing Pages: In English this means testing different version of the target landing page to see which one “converts” best into a sale.

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